cokie
wook il choi
www.cokie.kr
Brand messages
Since 2017
2017 - 2022
‘COKIE’ stands for idealistic, psychedelic cocaine addict
The word ‘COKIE’ means being addicted to your dreams, your goals,
And what you are doing, just like you are addicted to cocaine
Therefore, it is a brand that expresses the image of a young man
who constantly challenges himself
’COKIE’ takes message delivery very seriously
Maybe it’s the new culture of young people that changes all the time
The word ‘COKIE’ means being addicted to your dreams, your goals,
And what you are doing, just like you are addicted to cocaine
Therefore, it is a brand that expresses the image of a young man
who constantly challenges himself
Techwear line production
Launched an offline select shop in Hongdae, Seoul
2017
Beginning of Street fashion brand ‘COKIE’
Brand history 2017 - 2022
Launched ‘Musinsa’ select shop of Seoul
And launched in eleven select shops in Korea
2018 SS Collection ‘Change the reality’
2018 SS2 Lookbook
COKIE Woman – ‘Reality and myself’
Cobi studio Collection ‘こうた’
2018
2017 FW Collection ‘FUNNY HELL’
K-pop idol, musician, hip hop rappers sponsorship
2018 FW Collection ‘Hanel haru’
Brnad Trademark registration
2019 SS Collection ‘’
2020
2021
2022
2019 FW Artist Runway ‘’
2020 SS Paris Collection ‘ – Morning sun will definitely rise’
GNS COLLECTION 2021 F/W Generation next
COKIE Atelier City of Seoul
2019 SS Lookbook video ‘Emotion’
2020 SS Collection ‘Then what should I do’
2021 SF Collection ‘Change and moment’
Launched Artist Magazine ‘GGG’
2021 FW Collection ‘Halogen’
2019
Brand history 2017 - 2022
COKIE 2023 SS Tokyo Collection
MAGAZINE MAKING
2023 SS COLLECTION
FASHION FILM MAGAZINE MAKING
COKIE 2023 FW Collection ‘MUI’
2023 FW COLLECTION
COKIE 2023 FW Collection JO’
2023 FW COLLECTION
MAKING
Brand messages
Your World is a fantasy
‘cokie’ started with street fashion
We have drawn images that became part of fashion
We expressed conceptual situations counting futuristic
and fantasy aspects through fashion, forming a ‘cokie’ world view
Beyond the costumes, numerous messages are being conveyed
Through a single piece of work
The goal of ‘cokie’ is to create an another world and an another me within
This is because everyone has the potential to do so
2023 COKIE
Since 2017
